by Averill Shepps—
Those of you who frequent the Lemoyne Fine Wine and Spirits Store get Kirt’s weekly email telling you what wines will be tasted on Friday and Saturday (I call it “the pub” because it has that same feel. You meet your friends there). This week he has sent a link to information and statistics relating to the US Wine Industry in 2016 that I found very interesting. Most important is that revenues for US wine sales estimated at $39.8 billion, show a 5% increase. Total US Wine Sales Revenue including imports is estimated at $60 billion. The number of US wineries in 2017 = 9019, up 4% from 2016. The 5 largest states by number of wineries: California – 4202; Washington = 747; Oregon = 713; New York = 385; Texas = 287.
Consumer information reveals that 120 million or approximately 36%, drink wine. 57% are female and 43% are male. (You go, girls!). 38% drink wine weekly (No comment there..). The largest wine consuming generations are Millennials and Baby Boomers. The 5 most popular wine varietals are: 1) Chardonnay; 2) Cabernet Sauvignon; 3) Red Varietals; 4) Pinot Grigio; 5) Pinot Noir. Some hot varietals and trends for 2017: Sparkling Wines are continuing to show double digit growth. Consumers are expected to crave more bubbles in 2017. (I intend to do my part). Rose is still all the rage. (We will have a tasting featuring them next Spring). Sauvignon Blanc, especially from New Zealand, shows strong increases. Finally, it is expected that consumers will continue to trade up to more expensive wines. That is where PWS is important to you. We feature fine wines at our tastings so that consumers can learn what they like, and buy, knowing they will enjoy their wine purchase.