by Dave Williams

The life blood of every volunteer organization is first volunteers, and second, new members. PWS recruitment success has primarily been by direct one on one contact with individuals. However, I have to commend Marty Cook persuading more than a dozen non-members to attend his recent “Godforsaken Grapes” tasting. While I want to encourage Marty to keep up the good work, we can all bring new faces to our events. Needless to say, recruitment of new members has been slower than we would like to see.

When I look across our membership at tastings, I see a sea of senior blonde hair; gray for those of us who don’t hold on to a bit of vanity. Of course this applies more to the men than ladies. This brings me to an event, that is in the planning stages, to appeal to millennials or younger audience. This will be a family-friendly extra event planned for June 13 at Nissley Vineyards. The purpose is to enable younger couples and singles (children included) to attend a budget-conscious event to experience and explore wine and its contribution to life. Details will follow, but what I am asking is that if you have offspring, younger acquaintances, friends and co-workers that have even a slight interest in wine, please help encourage them to attend.

Wine is a wonderful, intimate product connected to a place and people. It can enhance a meal, a moment, a romantic encounter regardless of age. It is not a product that should be restricted to the senior blonde audience.